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Perceptive Marketing Services

  • Branding/Corporate image/identity creation
    We can assist you with all aspects of advertising from concept creation to copywriting, to the implementation of full-fledged media campaigns, determining and negotiating space requirements, timing, pricing, and deadlines for all types of media, the establishment of advertising goals, correct positioning and messaging and in determining the best method of publication to reach the target audience and geographical location.

  • Consulting
    We create a marketing plan for you based on your particular business model and your specific requirements. Our consulting services include but are not limited to:

    • data gathering and sharing, strategizing and planning, analysis of your current approach and materials, recommendations on publicity techniques

    • writing, speaking, newsletters, referral services, direct mail campaigns, internet marketing and assistance with locating the most cost-effective advertising media

  • Event management
    We facilitate the planning and execution of meetings programs and communications. We manage invitations, registrations, gifts, speakers, presentations and handle trade shows, speaking engagements, booth design, key note speakers, organize multimedia, breakout sessions, forums and business meetings.

  • Marketing programs
    PLANNING:
    We help you develop the most cost-effective marketing strategy to drive demand from the client to the sales pipeline, a flexible, customized plan that identifies your company’s unique features and establishes the most effective means of getting your message to the right audience.
    RESEARCH:
    "Think-outside-the-box" strategies, tailored to your, and your customer’s, unique needs, interests and desires. The data necessary for an effective campaign based on hard numbers from research, market perception, identification and needs assessment.
    STRATEGY:
    We prepare proposals, customer satisfaction and loyalty programs, train personnel in effective customer skills and develop a database of customers with follow-up campaigns and reward programs.
    INTERNET:
    We can help you to explore all the exciting new e-services models, create imaginative services based on leading-edge technology and completely re-evaluate your business strategy in light of all of today's online business opportunities.

  • Press & PR liaison, promotions and publicity
    We work with all the components of public relations including press relations, product launching and publicity and corporate communications. We will use the proper vehicle to get your message to the correct audience, then we will implement the program and evaluate the results. We understand the importance and relevance of good media relations, including: managing editorial calendars and pitches, contributing timely, topical articles, designing directory listings and developing message-media outlines and campaigns.

    Perceptive Marketing can facilitate the planning and execution of meetings, programs and communications. We also manage invitations, registration, gifts, speakers, presentations, handle trade shows, speaking engagements, booth design, key note speakers and organize multimedia, breakout sessions, forums and business meetings.

  • Training, coaching, seminars, workshops & conferences
    We offer a full range of learning services, consulting, onsite and online web-based training, delivery and transformation, skills development, education. Our professional seminars, workshops and conferences include such subjects as why some media are more effective than others, low-cost networking and publicity projects, writing an effective advertisement, composing a company brochure, customer satisfaction and loyalty, time management and more.

    We also offer executive coaching and consultation on the type of professional manner that is appropriate to your business, with specific practice areas where enhancement is needed, such as:

    • getting referral
    • improving communication skill
    • networking techniques to capitalize on word-of-mouth referrals (still the most important source of business)
  • Coordination of web site design and development

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